Neanderthals Essays - Stone Age, Human Evolution, Hominini

Neanderthals Neanderthals I have never really had an interest in religion and the beliefs it is made of. This all leaves me confused at times. Religion explains the creation of humankind, since I have no religious beliefs then where does this leave me in thought about where I came from? Actually it left me no where. I have just recently taken an anthropology class the second semester of my freshman year at Montgomery College. I am just know gaining a belief in where and when man was created. Just think, most people are instilled with religion early in life, mostly by their parents or the schools that there parents make the attend at an early age. I have always been to stubborn to listen to anything my parents had to say, leading me to find out things for myself. I have only been able to listen and understand things that I like and listening to my anthropology teacher was something that I could understand and enjoyed listening to. He was the one who first introduced me to Neanderthals. Many Anthropologists believe that Neanderthals were in fact a direct ancestor to modern man. Thus giving Anthropologists an idea of where we started out. On the other hand some Anthropologists think that the Neanderthals had no relation to modern man. Through the research that I have done, there is little info that supports that Neanderthals were in fact ancestors, but there is a definite larger amount of info that supports that they are not ancestors of man. Most of the information that supported that Neanderthals were direct ancestors has been found to be incorrect through research and technology. In 1856 at the Feldhofer Cave, Germany, Neanderthal Man introduced himself to the world indicated by Turnbaugh, Jurmain, Nelson, Kilgore in the seventh edition of Understanding Physical Anthropology and Archeology. Named after the valley in which he was discovered (Neander Tal), this hominid would send anthropologists mad for over 100 years. They were initially though of as dim-witted brutes with clubs and beast like characteristics. French Paleontologist, Marcelin Boule was the creator of this misconception about the Neanderthals. Boule declare that these hominids were unintelligent due to their low-browed brains and that the only thing that they could make is their tools and not much else. Boule believed that the beast walked bent need and head projecting forward with his big toe similar to a chimpanzee. Later it is learned that in fact his misconception about the beast steered him wrong in his examination of the elderly hominid. Actually the bones that he examined was crippled and had suffered from arthritis, over looked by Boule. Some Anthropologists believe that it is almost impossible to miss the evidence of arthritis on the old mans bones because it is so obvious to see. Either way, Boule's analysis left a permanent scar on the Neanderthals image that would not be changed until many years later (307). In recent years researchers have successfully extract and sequence DNA from a Neanderthal fossil. A small piece of bone from the humorous was removed from the original Neandertal Vally fossil and compared to numerous other DNA samples. Definite proof can not be determined from one sequence of an individual, in fact new data leading in favor of Neanderthals: showing that they were a branch of the human family, not a direct ancestor. The results from the tests indicate that the Neanderthal DNA is considerably different from the other DNA that was tested. The other DNA that was tested was from Humans as well as chimpanzees. From the result of these DNA tests, researchers stand by the view that "Neanderthals exist as a species independent from early modern man". Thus living up to the name of Neanderthals as an evolutionary dead end (Science 176-178). "Mitochondria is an important cell that finally determined the relation between man and Neanderthals" (Newman 1999). There is also a "cultural contrast between the Neanderthals and Homo sapiens (early modern man)" indicated by Turnbaugh, Jurmain, Nelson, Kilgore in the seventh edition of Understanding Physical Anthropology and Archeology. These differences set them apart in a way that tells us how they lived and defines the difference in the two. Tool technology on the behalf of the Neanderthals was less advanced. Flake tools were used for specific and few operations. Bone, antler, and ivory were used infrequently. Most tools had only one or two parts. While the Homo sapiens were using a wide verity of stone tools. Using bone, antler and ivory as often as possible. As well as having many more tools with two or more parts. Hunting is another

Anterograde Amnesia and Memento

Anterograde Amnesia and Memento Free Online Research Papers Did I Have an Assignment Due? I Cant Remember. Anterograde Amnesia is not genetic or or something that comes with age. It is a condition where a persons memory of the events prior to a trauma are retained, while the events following the trauma are forgotten and not retained.(Anterograde Amnesia 1). This results from brain injury. The ability to learn new information or make new memories is severely impared. The person who has amnesia may recall their childhood memories very well but do not have the ability to remember the things that happen on a daily basis. There has been experiments that test the ability of the brain to rehabilitate during this experience. Even though Anterograde Amnesia destroys the memory for facts or events, it may in fact spare the memory for skills or habbits. This theory is tested by teaching an individual a new skill, such as how to play a game. The next day,the amnesic individual will claim to have no memory of the prior session, but when asked to try executing the skill, can often perform quite well-indicating that some memories have been formed.(Memory Loss the Brain 1). Anterograde Amnesia can occur after damage to at least three distinct brain areas. The first, and most well-studied, is the hippocampus and associated areas in the medial temporal lobes of the brain. It can also occur if the basal forebrain is damaged, a group of structures that produce acetylcholine, a chemical which helps cells in the brainstorenew information during learning. Finally is the diencephalon which is a set of structures deep in the brain including the medial thalamic nuclei.(Memory Loss the Brain 1). The movie is centered around Leonard who is an insurance investigator seeking revenge. His problems all started when his life was forever destroyed by a couple of robbers breaking into his house and beating him and his wife. When he came to, his wife was dead and he had no short-term memory. His quality of life was severely hampered after this event, and he could only live a comprehendible life by tattooing notes on himself and taking pictures of things with a Polaroid camera.(Memento 1) While encountering several other people in his ventures that took advantage of him, Leonard still managed to find and kill his wifes murderer. In order to do this, he took drastic measures. He remembered from the pictures and tattoos everything, from the persons license plate number he was after, to which car was his. The motel clerk also took advantage of his disability by renting him out more than one room knowing that Leonard would forget shortly after. If he did not write the information down within a short amount of time, it was forgotten. One time he did not write down the much needed information. In the time it took for Natalie to walk out and back in the house it was like it never happened. So instead of remembering that the woman was bad, all he knew was what she had just told him when she came back in the house. Although Leonards situation was more extensive than the eveyday cases of Anterograde Amnesia, he fought through it. He woke up every morning looking for clues telling him what, who, and where he was. One morning when he was getting dressed, he noticed all the tattoos covering his body which confused him. He then quickly undressed to be able to re-read them all. This was an everyday occurrence with Leonard discoverring and rediscovering himself on a daily basis. what I take away from this assignment is that psychological disorders are a part of this world. normal everyday people deal with serious issues all the time. watching the movie Memento, I observed that amnesia is a terrible yet livable disorder. Forgetting everything you love, not remembering who you are or how you got there would be almost impossible to deal with. Yet, i learned that if you have the will to overcome your disability anything is possible. Also, from the project I learned that some folks take advantage of people with these disabilities. In the movie, Teddy befriends Leonard knowing of his disabilities and ends up taking advantage of him for several years, to his own benefit. Then Natalie abuses his illness for only a short while and still gets away with it. Learning about Anterograde Amnesia has made me open my eyes to the world, and helped me understand what some people go through daily. Not just the people who are living with this disorder go through terrible experi ences, but their caretakers, loved ones, and family. They are the ones who have to take care of or watch the people they care about suffer. In conclusion this assignment has made me aware of many different kinds of amnesia. With acceptance and constant repetition this disorder can be managed. Even if able to manage, memory loss would be a down right terrible disorder to have. We joke about the topic saying I wish I couldl forget some of the people I have met, but put yourself in their shoes. Try to feel what it would be like not to remember anything you did yesterday or the day before that. Imagine waking up in a strange place everyday and you have no idea how you arrived there. Even though I will never fully understand this disorder, I am more aware of what they go through and how they deal with life. Anterograde Amnesia. Mahalo.com: Human-Powered Search. 02 Dec. 2009 . Memento (2000) Plot Summary. The Internet Movie Database (IMDb). 02 Dec. 2009 . Memento movie review. Ramblings. 02 Dec. 2009 . Memory Loss the Brain. 02 Dec. 2009 . Research Papers on Anterograde Amnesia and MementoThree Concepts of PsychodynamicIncorporating Risk and Uncertainty Factor in CapitalStandardized TestingNever Been Kicked Out of a Place This NiceThe Hockey GameEffects of Television Violence on ChildrenHip-Hop is ArtLifes What IfsCapital PunishmentThe Masque of the Red Death Room meanings

Project Assignment Example | Topics and Well Written Essays - 250 words - 5

Project - Assignment Example I want to become the next Conrad Nicholson Hilton. Although there are already many hotel companies which are doing quite successfully these days, I believe I can be in the competition and come out successful in the end as Hilton did during the great depression. I am confident that project management will prepare me for the humungous task before me. I know that this course will develop my planning skills which are very important for efficiency in the things that I need to do in the business. Planning is necessary in determining the crucial actions and to avoid frivolous ideas. Moreover, my organizational skills will also be reinforced as I study about theories and their applications which may have been successfully practiced by earlier businessmen or which could be developed even further to adapt to the changing demands of the modern world. Lastly, I believe this course will teach me to be wise in making decisions so that I will avoid common mistakes in doing business and will develop better ways to

Adapting to a new enviroment Essay Example | Topics and Well Written Essays - 250 words

Adapting to a new enviroment - Essay Example Being in the prosperous middle east of Asia, Kuwait is not a poor country. In cities there is good infrastructure and facilities and living there is not living like nomads in some backward desert. But when I moved to Irvine, I came to know that although I was not living like a nomad in a desert but still it was a very different place. I was used to that place and it seemed very natural and comfortable and I never had to do anything special to adjust in my peers. I just moved along naturally. Moving to America was another thing. I had to adjust in a new environment, the weather was alien, and the people were not the people that I had been living with. The first thing that I felt badly in a need of when I moved to America was friends. And making friends in a different country with people who have a different culture is not easy. And the greatest barrier in that is language. It is very difficult to be friends with people who do not talk like you. But slowly I started overcoming my shyness and found out that the only way to do it is to break ice and put a step forward. Practically adjusting in a very new environment and routine was a challenging task. Studying here was not like studying back in Kuwait. I had to adjust a lot while managing my studies with the new methods and schemes of studies. Also belonging to a different culture we used to have different pastimes and interests but here I had to slightly adjust my taste in various things to live with the new people and my new friends. I had to adjust with new places, routes and markets that were unfamiliar and it took time to completely settle here comfortably. Apart from the practical aspects mentioned above, what helped me most in adapting to this new place and environment was my flexibility. Adjustment in a new culture also requires a lot of compromise and flexibility. You

The Continued Growth Of Oreo

The Continued Growth Of Oreo Oreo can be satisfying more that just the drive (hunger). Oreo satisfies the nurturing need example, a mother having difficulties in feeding her 4 to 6 years old child with some nutrition food, can consider Oreo to feed her child with a sip of milk. Oreo satisfies the imitation need example, kids watching the Oreo ad on TVs while the other kids are enjoying twisting, that cookies licking and dunking the cookie into a glass of milk.This forces the that cookie right away and imitate the same steps. Oreo also adults like to have fun once in a while individually or even with their kids. Growth in the Saudi Arabian biscuit market is being driven mainly by two factors. Firstly, the marked increase in advertising spend by multinationals such as Nabisco, Master Foods and Danone. Secondly, the popularity of emerging products such as chocolate-coated biscuits and bread substitutes, which have recently been launched in the market. Research has shown that biscuits, particularly sweet biscuits, are generally sold at low prices, averaging between SR0.25 and SR2 (US $0.06-US $0.53), or a single-serve pack and enjoy excellent distribution in all outlets. The biscuits sector is highly developed owing to the strength of the local industry in Saudi Arabia, represented by large manufacturers such as United Food Industries. Oreo sales showed a fluctuating result during the past 13 years. When Oreo initially was launched into the market, sales increased to a high extent for about 3 years but then sales decreased for a long period during 1997 to 2002. Oreo marketing became aware of their loses and immediately went back to action and changed their marketing mix and started to introduce several different new products. This effort resulted with high sales in 2008. Sales were amounted to $4 billion and market share 41%. 2.0 Background Oreo 3.0 Marketing Mix 3.1 Product The basic design of an OREO cookie has not changed since its introduction: two round chocolate cookie wafer joined by sweet vanilla crà ¨me filling. 3.2 Promotion Key factors in the continued growth of OREO are the brands award-winning advertising and best-in-class consumer promotions. The brands approach to engaging consumers stays true to its essence: creating connections through the classic OREO and milk ritual that brings people together in moments of childlike delight. Whether its twisting, licking, dunking, or a combination of all three, OREO offers everyday moments of connection that other snack brands cannot match. Throughout the years, the brand has brought to life the powerful OREO and milk connection in a number of innovative advertising and promotional channels. One unique example is a panoramic elevator in a shopping mall that dramatizes the traditional OREO and milk connection: a picture of an OREO cookie on the elevator dunks into a glass of milk as the elevator descends. Because the OREO and milk moment is central to the brands identity, the advertising tagline was switched from Americas Favorite Cookie to Milks Favorite Cookie. Another unique trait of OREO is the brands unified worldwide marketing strategy. While the communications are translated and adapted for local cultures, the core communication of special moments of childlike delight enabled by the TWIST, LICK, AND DUNK ritual using an OREO and milk is consistent across the globe. With significant investment in promotions and public relations, the OREO brand has forged strong, lasting connections with consumers. Two signature marketing programs over the last 10 years have been the OREO Global Moments contest and the Double Stuf Racing League. In 2008 the brand hosted the OREO Global Moments contest, which asked OREO fans around the world to submit videos depicting a special OREO and Milk Moment. Consumers from eight different countries on four different continents entered videos depicting a wide range of OREO and Milk Moments. From original OREO-themed songs and animated skits to family lessons on OREO dunking techniques, fans showed their passion for the brand with every video submission. The winning video, which depicted a little girl giving her last OREO cookie and a glass of milk to a soldier, was featured on the YouTube homepage for a day. OREO recently energized the popular act of twisting, licking, and dunking by launching the Double Stuff Racing League (DSRL). The DSRL is a different way to enjoy the classic OREO cookie and milk ritual. Its a fun activity that family and friends can enjoy together, racing to see who can finish an OREO DOUBLE STUF cookie and glass of milk the fastest. Racers twist their cookie open, lick off all the crà ¨me, dunk it in milk, eat the cookie, and drink the glass of milk. The first to finish twisting, licking, and dunking wins. Commercials in recent years have featured numerous celebrity athletes as DSRL athletes, which has driven significant media attention to this unique campaign and resulted in very positive consumer response. OREO DOUBLE STUF consumption has grown almost 10 percent since the launch of the DSRL in 2008.4 In keeping with the changing media landscape, OREO has elevated its strategy by connecting millions of passionate fans to each other (and the brand) through social media. Social media networks such as Facebook, Twitter, and YouTube are ideal tools for a brand like OREO, whose strategy is rooted in connecting family and friends. The brands foundation of connections in combination with the global reach of OREO lends credibility to the two-way conversations that social media platforms enable on a daily basis. Consumers who like OREO on Facebook also receive brand updates, such as exclusive behind-the-scenes content from OREO advertising shoots and new product news. By embracing the new opportunity to connect with consumers, OREO has emerged as a leader in social media and currently hosts one of the largest consumer packaged goods-branded Facebook pages.5 Whether its through social media or lick racing contests, OREO is reaching consumers through award-winning advertisements, unique promotions, and public relation campaigns that continue to build the OREO brand equity. 3.3 Place 3.4 Price 4.0 Suggestion Marketing Mix Product: Develop new sandwiches which contain less calories, less fat, less cocoa powder and less salt. Customer has been complaining about the packaging for the past years. And in order to overcome this issue, the package should be given a new look to attract more customer. The labeling should be clear and nutritional information should be specific and not hypothetical such as May contain milk protein!!! Price: Maintain their current prices. Maintain a fixed price for all specific products overall the Riyadh market. Place: Oreo should improve their market existence. Example: In Hail-Al-Wazarat, his cold stores Bagalas dont have Oreo products. Promotion: Their promotions havent shown much about their organizations, TV commercials were for a short time and ever since they havent shown any other particular promotions. They should get in contact with Advertising Agencies for better improved commercials. Their websites provide less information about the whole organization (Internal /External). Aim for different promotional medias as Bill boards, Flyers, etcà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦. 5.0 Conclusion

Colgate Palmolive-Precision Toothbrush Case

COLGATE – PALMOLIVE COMPANY: THE PRECISION TOOTHBRUSH I-SYNOPSIS In 1992, Colgate-Palmolive (CP) was the global leader in household and personal care products like toothbrushes and toothpastes. In 1991, its sales topped at $6 billion and profits at $2. 76 billion and it cornered 43% of the world’s toothpaste market and 16% of the world’s toothbrush market. It was also the leader in retail toothbrush sales in the United States. Prior to the 1990s, consumers were satisfied with toothbrushes that were aesthetically pleasing. But the 1990s saw that baby boomers were becoming increasingly concerned with their oral health, specifically their gums. This led to a rise in the sales of therapeutic toothbrushes. The toothbrush industry experienced a massive influx of worthy competitors and this led to the formation of a niche, super-premium market. In order to gain an edge each competitor worked on developing new toothbrush technology, forming alliances with dental professionals, expanding advertising budgets and offering promotions that would grab consumer attention. In August 1992, Colgate – Palmolive was poised to launch a new toothbrush in the United States, tentatively named Colgate Precision in the super-premium market. Precision, was proven to be very effective in removing plaque – 35% more effective than existing brands – and in preventing gum disease. This advantage has been attributed to the innovative design, high-tech research using CAD and infrared scanning, consumer research and extensive product testing. CP’s Oral Care had been developing this technologically superior toothbrush for over three years. But the market was highly competitive with new products already in the fray. CP had to market Colgate Precision as per existing market strategies that include proposed strategies involving product, price, place, and promotion. The issues and Challenges, Analysis and Recommendations of the case are enumerated in the succeeding paragraphs. II-SSUES AND CHALLENGES In 1991, CPs sales topped at $6 billion and profits at $2. 76 billion and it cornered 43% of the world’s toothpaste market and 16% of the world’s toothbrush market. In the United States, the world’s largest market, Colgate-Palmolive held the number one spot in toothbrush sales with a market share of 23%. Its international sales accounted for 64% of total sales and profits account for 67% of the total profits from international operations. The impending release of Colgate-Palmolive’s new toothbrush, Precision, may affect sales of its existing toothbrush lines. This may lead to a â€Å"cannibalization† of the Colgate Plus and Colgate Classic’s market of up by 35% to 60%. of the expected Colgate Precision sales. Since the existing toothbrush lines are the â€Å"cash cows† of the company’s oral care division, a dismal performance by the new Colgate-Palmolive Precision might drain the â€Å"cash cows† of its their resources market share altogether. Colgate-Palmolive’s media expenditure layout is very small compared to its rivals. It spent only $7 million dollars on marketing Colgate-Palmolive Plus. Since media exposure fuels consumer demand for a new product, this is one area where Colgate-Palmolive needs to have its expenditures equivalent to that of its rivals. Colgate-Palmolive’s media expenditure layout is very small compared to its rivals. CP could be positioned as a niche product to be targeted at consumers concerned about gum disease as such; it could command the 15% premium over Oral-B and would be expected to capture 3% of the US tooth brush market by the end of first year following its launch. Alternatively Precision could be positioned as a mainstream brush with the broader appeal of being the most effective brush available on the market. It was estimated that as a mainstream product, Precision could capture 10% of the market by the end of the first year. CP already had another toothbrush in the mainstream toothbrush, but didn’t have any in the super premium niche position. Other decisions that will follow the positioning decision would be price, distribution channels, advertising and promotion planning. If it is positioned as mainstream right away then not only will it cannibalize Colgate Plus, which is one tier below the super-premium category, but will have leave CP without a product in the super premium category which is the largest customer segment and Oral-B is virtually unrivalled in that space. Challenges Because of the recent market saturation, the various producers of oral health care products have rushed to offer promotional incentives including two-for-one, buy-one-get-one-free and mail-in refund coupon deals. With the increase of in-store advertising, toothbrushes and toothpastes have been found to sell 170% better when located in close proximity. The most worrisome threats to CP are from the company itself. If CP were to release the Precision brush into the mainstream market as the â€Å"Colgate Precision,† not only would it knock the children’s Plus brush off of the shelves, it would also cannibalize its flagship Plus model. III-ANALYSIS In the year 1993, budget was increased to cater for overall toothbrush ads and promotion budget by $19. 2m (80%over estimated $24m). $32. 5m was devoted to precision, $10. m to Colgate plus. The advertisements focused on prevention of gum disease, toothbrush effectiveness so as to develop superiority claim for Precision. Customers picked their brushes based on features, comfort, personal recommendation and health and hygiene. As a consequence they were willing to pay premium for products addressing these concerns.. 82% of toothbrush purcha ses were unplanned. 46% of adults were therapeutic brushers. 85% brushed daily. 85% used professional brush and 54% flossed regularly. Their major brands were Oral B Angle, Oral B Regular and Colgate Plus. In 1992 CP had a principal toothbrush brand Market share of 26% and was followed by Oral B and Johnson & Johnson with market shares of 23% and 22% respectively. CP had the highest market share of 26% in Food stores and 39% in Mass merchandisers but had a dismal 17% market share in drug stores where Oral B had a highest market share of 31%. Thus CP needed to increase its focus in the drugstore channel. Colgate precision was priced at $2. 02 in the niche category and $1. 76 as a mainstream product. The manufacture cost per unit of Colgate precision was $0. 66 in the niche category and $0. 4 as a mainstream product. Industry Analysis Not only can the industry be broken down by price models (super-premium, professional, and value), it can broken down a second time into niche and mainstream offerings. Consumers of this industry can be sorted into three categories: therapeutic, cosmetic, and uninvolved. Competitive Analysis One promising conclusion that can be drawn from the competitive an alysis is that every company has been caught off guard by the change in consumer behavior, emergence of new technology, and introduction of new players entering the playing field. For example, in 1988, Johnson & Johnson introduced â€Å"new brush technology† only to phase it out by 1992. In order to get an edge, competitors, Johnson & Johnson, Oral-B, Procter & Gamble, and Smithkline Beecham (latter two are new competitors), are offering promotions in the form of coupons, mail-in refunds, and bundles. Environmental Analysis With 43% of the global toothpaste market and 16% of the global toothbrush market, CP has defined itself a leader of household and personal care products worldwide, and positioned itself as the number one retailer of toothbrush products in the United States. Because of its good standing relationship with retail stores, it is able to position its products on the middle shelf, right between its competitors, Reach and Oral-B. Although industry players are manufacturing products to improve oral health, it has been difficult to educated consumers of the importance of preventing gum disease (which is a common motivator to improve dental care habits). One major advantage that the competitor, Oral-B is, it is recommended by dental professionals. IV-RECOMMENDATIONS Opportunities In consumer tests, majority of consumers are willing to experiment with new brands/models, CP could make being new, different, and effective the major tenants of its marketing messaging; along with including messaging concerning their incredible ability to fight gum disease, it should have a rock solid campaign. Price Precision should be positioned as niche category in the price category $2. 29

Going to College Essay

Going to college really does open a new chapter in everyone life, the beginning of new friendships, opportunities and growth. As a college student, a new student will be introduced to new areas of interest, broaden his vision of possibilities, establish and accomplish goals, develop lifelong friendships and define him or her in ways that he can imagine. Anyone on Earth already asked, or will ask himself where he would be in 10, 20 or even 30 years down the road. It is hard enough imagining what his life is going to be like in a year or two. Questions like â€Å"Where do you want to be today, tomorrow and in the future?† might be hard ones for young teenagers, who just graduated from high school. Attending college will help anyone answer those questions, develop a realistic plan for accomplishing his goals, and equip him with the knowledge and skills he will needs to see his goals through to the end. We usually assume that a college degree is necessary when it is not actually. We can also noticed that, because we place so much emphasis on degrees, people who have not attended college think of themselves badly, and this lack of self-confidence can really impede their success. There are some people for whom the college is actually not the best way to learn. However, a college education is an opportunity for everyone to learn what he loves. A new student can actually take the time to enjoy learning what he is truly passionate about. If he is interested in a variety of things and he is not sure where to focus, he can take his time to try them all. Nobody should look at college as a long-term contract that he is not going to be able to get out of once he starts. Anyone should feel like he needs to decide on a major area of study before starting college. College is a time for everyone to test himself, explore his interests, see what the possibilities are, and to see what he can achieve. Most other students attending college are going to be in the exact same boat . There are also a variety of resources, provided by most universities, to help anyone through college, including academic advisors, professors accessible on campus, tutoring academic support, full-time counseling staff and more. While the prospect of attending college may seem a bit daunting and even suffocating, a graduated high school teenager should not forget that he will still get to live his life. He will be able to participate in a variety of extracurricular activities, social groups, maintain a job, or even pursue a career while completing his studies. He may even find that college ends up being much more enjoyable and fulfilling than he ever expected. There are additional reasons as to why it is important to go to college. When students experience a post-secondary education, they have the opportunity to read books and listen to the lectures of top experts in their fields. This stimulation encourages students to think, ask questions, and explore new ideas. So, â€Å"why should you go to college?† The reasoning does not begin and end with the job aspect. A good education is beneficial from many different viewpoints. If any teenager is still asking himself why he should go to college, it is important to remember the significant amount of opportunity available for college graduates. The global economy is becoming increasingly more competitive, and in order to give him the best chance for a well-paying job, he must first understand the importance of college education. Attending college provides students with the knowledge and experience they are unable to receive from a secondary education, and finding a way to fund a higher education now can pay off in a huge way in the years to come.